Amazon set to increase the price of Prime Membership for the first time since 2014

Amazon is set to increase the price for its prime members.Due to "increased inflation and operation costs", the tech giant will be increasing the cost of its prime delivery and streaming services.Customers who currently pay £7.99 per month, will see their direct debit go up to £8.99 from September 15th.

New customers will also be paying £8.99 every month.The current annual fee of £79 will also increase to £95 per year. This is Amazon's first increase since 2014.In a statement, an Amazon spokesperson said: "With increased inflation and operating costs in the UK continuing to rise, we will change the price of Prime."Amazon Prime enables Amazon customers to have an unlimited amount of free delivery, entertainment and live sport streaming.This news follows Netflix's announcement about their increase in fees, which saw their standard plan increase by £1 and their premium plan increase by £2.

After receiving emails about Amazon's Prime membership price increase, many customers expressed their thoughts of social media.Taking to Twitter, one person said: "There hasn't been a price rise in about 8 years so it was coming at some point.

Still find it exceptional value for the music books, prime postage."A second wrote: "@Amazon,why are yearly prime subscribers paying a bigger price increase than the monthly? I make it £1.33 per month when monthly payers rise one pound? Yes it's still cheaper overall but bit sneaky.""Since the annual price of #AmazonPrime increases, they should add more free songs and movies/tv series, give the possibility to choose among different plans and/or use their own couriers again for one day delivery/guaranteed delivery date," another said.A fourth commented: "I have to hand it to Amazon – who else would get their customers to pay £95 a year for the privilege of shopping with them? (and of course if you have it you will want to get value so won't shop elsewhere – damn cleaver & profitable)."