In a significant change from their 72 year alcohol ban, Saudi Arabia has declared its intention to launch a specialty store in Riyadh exclusively selling alcohol to a select group of non-Muslim expatriates, marking a historic shift in the countries strict rules.

The shop, situated in Riyadh's Diplomatic Quarter west of the city centre, seeks to address the issue of illicit alcohol trade and will primarily cater to diplomatic staff. A document, as reported by AFP and Reuters, outlines the store's operational details, emphasising the following key points:

1. Clientele Restriction: Limited to diplomatic staff, individuals must register in advance and obtain government clearance to access the store.
2. Age and Attire Requirements: No one under 21 will be permitted, and patrons must adhere to proper attire guidelines while inside the establishment.
3. No Proxy Purchases: Drinkers cannot designate a proxy, such as a driver, to make purchases on their behalf.
4. Monthly Limits: Enforced restrictions will limit patrons to 240 "points" of alcohol per month. The point system values one liter of spirits at six points, one liter of wine at three points, and one litre of beer at one point.

While these guidelines may seem relatively lenient, they underscore a marked departure from the traditionally strict alcohol regulations in Saudi Arabia. Notably, there is no indication that the clientele will extend to "ordinary" foreigners without diplomatic privileges.

The move is anticipated to enhance control over the exchange of alcohol, and authorities are reportedly planning a "new regulatory framework" to facilitate the controlled importation of "specific quantities" of alcohol by diplomats, curbing the longstanding practice of importing limited amounts through sealed official packages known as diplomatic pouches.

Despite these progressive steps, individuals partaking in alcohol consumption in Riyadh are advised to exercise caution due to existing Saudi laws. Penalties for unauthorised possession or consumption of alcohol can include fines, imprisonment, public flogging, and deportation for foreigners.

This announcement aligns with the broader "Vision 2030" initiative aimed at liberalising Saudi society under the leadership of Crown Prince Mohammed bin Salman, marking a pivotal moment in the country's social and regulatory landscape.

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