After signing a "big money deal" Ed Sheeran is set to become the new 'Face of Tiktok'. He has broken the internet in a Tiktok that he posted with Courteney Cox over the weekend.
He created a scene with the Friends star that was originally between her and David Schwimmer, who played Ross.Reports suggest that we will be seeing a lot more of Ed on TikTok, as he has begun filming with a company based in London that has strong connections to the TikTok app."It is a huge coup to get someone as big as Ed on board and everyone is really excited about the end result."
TikTok is a huge platform for artists now and Ed can see that."It was something he wanted to get involved in and the project he has done with them is really exciting."Ed Sheeran has been fairly quiet in the music scene until recently, and some believe this deal could be a way of promoting some of the music he may have in the pipeline.This past weekend, he performed at Snape Maltings Concert Hall in Suffolk for Radio 1's Big Weekend.He started a family with his partner Cherry Seaborn back in 2019, which meant that he wasn't focusing on music as heavily.