In a major development for British fashion brand Manière De Voir, Reece Wabara has successfully bought out the remaining shares of the company, making him the sole owner. Wabara, who has led the brand since its inception, purchased a 17% share from his childhood friend and former business partner, Lewis Morgan, for a staggering £9.4 million. This acquisition allows Wabara to fully control the company’s direction and growth.

According to reports, the transaction was initiated over a simple text exchange between Wabara and Morgan. Morgan, who co-founded the globally renowned fitness brand Gymshark, approached Wabara with the idea of selling his shares. Once the details were agreed upon, the money was transferred within four weeks, finalising the deal. This buyout marks a significant step in Wabara’s journey with Manière De Voir, a brand that he has nurtured and transformed into a prominent name in the UK’s fashion industry over the past decade.

In a gesture that speaks to Wabara’s commitment to his team, he has announced plans to provide exceptional employees with future opportunities to purchase shares in the company. This initiative aims to reward dedicated staff and foster a sense of shared ownership, a progressive approach that could strengthen the brand’s internal culture and loyalty.

Wabara is also steering Manière De Voir towards international expansion. Following the success of its flagship store on London’s Oxford Street, which opened in 2023, the brand has set its sights on the United States. Wabara recently announced on Instagram that a new flagship store will open in New York in spring 2025. This move is strategic, as nearly 45% of the company’s online revenue currently originates from the US, making it a logical next step for growth.

The acquisition not only consolidates Wabara’s influence over Manière De Voir but also positions the brand for significant expansion in the global market. With full ownership, Wabara is free to implement his vision for the company’s future without external input, which could mean exciting developments for the brand’s loyal customer base.

Wabara’s journey from professional footballer to fashion entrepreneur has been remarkable, and this latest achievement further cements his status as a prominent figure in the business world. With plans for employee share opportunities and international growth, Manière De Voir is set to continue its upward trajectory under Wabara’s full control.