Drama ensued at Lady Pool road, Birmingham after armed robbers attacked a jewelry store in broad day light by ramming it with their vehicle.

The masked men who were armed with axes threatened shocked onlookers as they robbed the store off most of its jewelry.

According to one eye witness, Jawad Rana, who owns a travel agency nearby, onlookers tried to intervene until one of the armed men threatened them with his axe.

Mr Rana said he had felt the building shake when the men reversed their vehicle in to the jewellery shop.

"You do sort of panic, you know, what can you do? I was frozen and I just picked up this bag and sort of threw the bag at the vehicle," he added.

"This guy with an axe suddenly comes running past and sort of started swearing and said 'nobody get involved or try to help or I'm coming at you with this axe'."

Mr Rana added it was "very shocking and it's not something you'd expect in broad daylight".

Luckily though, no one was hurt in the robbery.

West Midlands Police has asked for people with CCTV, dash cam, or mobile footage of the raid to get in touch.