Krept and Sasha Ellese Announce New Children's Skincare Range: 'Nala's Baby'

Krept and Sasha Ellese Gilbert have announced the launch of their skincare range for babies and children called 'Nala's Baby', inspired by their daughter Nala.Nala's Baby will be launched across all UK Boots stores on 20 June. The skincare range is made from 99% natural ingredients and features body wash, shampoo, bubble bath, conditioner, body lotion, oil and body butter.

Krept and Sasha's new business venture is the first British-made skincare range for babies to have a zero rating on Think Dirty. Think Dirty is a product-rating app which monitors harmful chemicals in personal care products.Krept and Sasha, who are also co-founders and directors, created the skincare range after being inspired by their daughter Nala. Nala suffers with a severe case of eczema.

Nala's parents have been working on their brand for two years in collaboration with Creative Control Ventures.On their new brand, Krept said: "Sasha and I are delighted to finally bring to market our zero rated baby product by Think Dirty, something that all parents can take advantage of for their own babies and children. This was crucial for us as we, like many other parents, struggled to find the right products to use from birth for Nala's skin. We wanted the range to be available to as many people and for as many skin types as possible, while bringing the magic to bath and bedtime for all families across the UK."Sasha Ellese Gilbert explained further on why they created the new skincare range for babies and children:

"I wanted our baby to have access to naturally derived, safe and effective products and sadly finding this on the high-street was impossible. I began creating creams and lotions for Nala at home and saw how effective they were."Sasha added: "With the help of a trusted manufacturer and their expert chemists, and dermatologists and paediatricians we have created a skincare range that puts naturalness at its heart and caters for all skin types and ages. We're so glad that soon Nala's Baby can finally be shared with parents and their children across the UK and hope they love it as much as we do!"Krept and Sasha co-parent Nala after they announced their break up last year.