Popular members club, Soho House has announced that it will stop accepting new members in clubs across the world.
Founder Nick Jones has issued a letter to members on Friday saying he was working on 'making sure our houses don’t feel too busy’ at its clubs in New York City, Los Angeles and London.
This comes after Soho House has faced criticism for accepting too many new members, leading to complaints it was losing its exclusivity. It’s well known that the club has recently reviewed an influx of new younger members largely self-employed as social media content creators.
The pause in memberships for New York City, Los Angeles and London is expected to last until at least the end of 2024. In the United States, it costs around $4,900 a year to become a member of all 42 Soho Houses across the world.
The company was launched in 1995 from a townhouse in Soho, London, and has worked on attracting creative clientele as opposed to the bankers and financiers that have reportedly dominated other social clubs.
In an email, founder Jones wrote:
'For that reason, next year we’re closing the doors to new members across our houses in London, New York and Los Angeles, and will only be accepting members in locations where we have capacity.’
Between October 2022 and 2023, the company took on 21 percent more people. It had 184,542 members by October 1, which is a huge jump from 118,000 just two years ago. There have been complaints on TikTok about how busy Soho House clubs are, and how poor the service can be.
The company also has locations in Miami, Austin, Chicago as well as Bangkok, Hong Kong, Barcelona and Paris.