Saudi Arabia, formally announced as the host of the 2034 World Cup, has confirmed that there will be no alcohol served during the tournament. Prince Khalid bin Bandar Al Saud, the Saudi ambassador, stated unequivocally that there would be “no exceptions,” with alcohol prohibited in hotels, restaurants, and stadiums.

"At the moment, we don't allow alcohol,” Mr Al Saud said. When asked if this policy aligns with a welcoming World Cup atmosphere, he responded:

"Everyone has their own culture. We’re happy to accommodate people within the boundaries of our culture, but we don’t want to change our culture for someone else. I mean, really? You can't live without a drink?"

This decision comes in contrast to the 2022 World Cup in Qatar, where alcohol was allowed in specific areas and establishments.

Saudi Arabia’s hosting bid has faced criticism over human rights issues, particularly the rights and safety of LGBTQ+ individuals. However, Mr Al Saud confirmed that all fans would be welcome to attend.

"We will welcome everyone in Saudi. It is not a Saudi event, it is a world event. And to a large extent, we will welcome everyone who wants to come," he said.

Hammad Albalawi, head of Saudi Arabia’s World Cup bid, also addressed human rights concerns:

"We have come a long way and there's still a long way to go. Our principle is to develop something that is right for us. Our journey started in 2016, not because of the World Cup bid."

He pointed to initiatives granting workers the freedom to move between employers and contract protections as part of ongoing reforms.

The World Cup will likely take place in autumn or winter to avoid the country’s intense summer heat, where temperatures can exceed 50°C.

Saudi Arabia is also set to host several major sporting events in the coming years, including the 2027 Asian Cup, the 2029 Asian Winter Games, and the 2034 Asian Games.

As the world anticipates Saudi Arabia’s hosting of these significant events, debates about balancing cultural norms, inclusivity, and human rights will likely remain in the spotlight.

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