Either Kim is obsessed with all things her son Saint loves or she is just the epitome of the term “business women”. Because she has managed to do it again, one thing for sure and two things for certain is that your stereotypical hetrosexual man may not think to purchase underwear for Skims, but his partner sure will. Did I just hear a young woman sigh with contentment whilst adding a pair of boxers to her cart?
Yes, that's right.
In a surprising yet exciting collaboration, English football sensation Jude Bellingham has been unveiled as the new face of SKIMS, the fashion brand owned by celebrity entrepreneur Kim Kardashian. This partnership marks a unique fusion of sports and fashion, highlighting the versatility and wide appeal of both the athlete and the brand.
SKIMS, known for its innovative and inclusive approach to shape-wear and loungewear, has consistently pushed the boundaries of fashion since its inception. The brand’s ethos of embracing all body types and promoting confidence aligns seamlessly with Bellingham’s public persona—one characterised by his youthful energy, dynamic presence on the field, and his growing influence from it.
Bellingham, who has quickly risen to prominence in the football world with his performances for Borussia Dortmund and the England national team, brings a fresh and modern appeal to SKIMS. His involvement with the brand not only highlights his burgeoning career but also his expanding influence in the fashion industry. Let’s also not ignore his appeal to the ladies. He’s gorgeous!
Kim Kardashian expressed her excitement about the partnership, stating, “Jude embodies the spirit of SKIMS—confidence, dedication, and a modern sense of style. We are thrilled to have him as the face of our brand, representing the next generation of SKIMS enthusiasts.”
Bellingham, equally enthusiastic about the collaboration, mentioned, “Partnering with SKIMS is an incredible opportunity. I’ve always admired the brand’s commitment to inclusivity and innovation. Being a part of this journey is truly special, and I look forward to bringing a bit of my world into the SKIMS universe.”
The announcement has already generated significant buzz on social media, with fans and fashion enthusiasts eagerly anticipating the upcoming campaigns featuring Bellingham. This strategic move by SKIMS not only diversifies their brand image but also solidifies their position in the market as a forward-thinking and inclusive fashion label.
As Jude Bellingham continues to make headlines with his on-field performances, his venture into fashion with SKIMS is set to be a game-changer, showcasing the seamless blend of sports excellence and fashion-forward thinking.
Kim. Yes you. You just killed two birds with one stone, I bet Saint was happy, when signing the contracts with the famous baller, did you let Saint have his moment? We are dying to know!
See the full video in our Instagram post below -
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