Popular YouTuber and TV presenter Nella Rose has returned to YouTube following a 3-year-long hiatus from the app. In the 13-minute-long comeback video, Nella delves deeper into why she left the app and the indisputable effect it’s had on her life and career.
Nella listed multiple reasons behind her hiatus, noting that although she’d been creating content on YouTube since the young age of 18, financial security remained a concern for her, as most content creators cannot retire comfortably. Above all, Nella cites her main reason for the break as being because she wanted to establish a career beyond YouTube and to ultimately become a ‘household name’.
If the prevalence of Nella on British TV screens in the last few years is any indication, it’s safe to say that Nella succeeded in her goal, boasting spots on MTV’s Catfish and even bagging herself a MOBO Award for Best Media Personality.
Despite naming several iconic achievements that would impress even some of the harshest critics, Nella ranks her epic appearance on the hit show 'I'm A Celebrity, Get Me Out Of Here’ as ‘one of the best experiences’, both ‘personally and professionally’. Between the arguments, tears, and laughter, Nella’s controversial appearance certainly made for entertaining television and inducted her into ‘broader UK culture’, further diversifying her audience.
While Nella acknowledged that some of her more controversial ‘I’m a Celeb’ moments were the result of careful editing and her being misrepresented as a ‘troublemaker’, she praised the experience overall and stated that she still has lasting friendships made during her weeks in the Jungle, and that the cast remain connected on WhatsApp.
Above all, Nella hopes and believes that her appearance will force TV shows to put more ‘black creators on’ because of the cultural impact that black creators are able to have and the engagement they attract.
Finally, Nella gave another impressive life update to her nearly 1 million subscribers on her journey to homeownership and the surreality of becoming a homeowner at her young age. While Nella did not offer fans a house tour (for security reasons), she revealed that there was still hope of seeing much more of her new home in her upcoming videos.
Nella’s journey to buying her own home within a ‘gated community’ is made more impressive not only by her young age but also by the unfortunate loss of her mother, which she acknowledged hindered her pursuit of ‘generational wealth’. Nonetheless, Nella has shown spectators repeatedly that ‘having a plan’ can lead to some jaw-dropping achievements because despite her 3-year YouTube hiatus, ‘Nella Rose’ is now more of a household name than ever before.