Europe’s biggest YouTube collective The Sidemen, have announced they will be hosting, producing and launching a brand new online reality game show, ‘Inside’. 

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The successful collective, made up of Ethan Payne (Behzinga), Harry Lewis (W2S), Joshua Bradley (Zerkaa), Olajide "JJ" Olatunji (KSI), Simon Minter (Miniminter), Tobit "Tobi" Brown (TBJZL) and Vikram "Vik" Barn (Vikkstar123) are real life best friends as well as collaborators and so far their content has earned them several BILLION views! They’re known for their refusal to back down from a challenge, no matter how crazy that challenge may be - and they do get crazy. They’re known for making a challenge look incredibly difficult even when it isn’t and above all they’re known for inevitably making you laugh along the way. 

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In addition to their fruitful joint ventures (which include their restaurant chain ‘Sides’ and their own premium Vodka) the 7 members have been incredibly successful individually, such as household name boxer and businessman KSI. They’re quick banter and engaging personalities each shine through on their separate platforms and they guarantee comedy gold when the collective come together. 

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Well this time the boys are coming together for a brand new reality game show! The game will include 10 celebrity contestants, and a potential prize fund of £1,000,000. The contestants will be selected from around  the country and then isolated in a house for seven days. However, this is no SoHo house retreat. 

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During their week of mayhem, the celebs will take part in an array of daily challenges which will test more than their patience. Failing challenges will jeopardize their hefty prize money and they will be forced to pay their way daily (rumour has it the price of hot water is £100 per minute in there… yikes!) Oh and don’t forget the Sidemen, between Primetime KSI’s iconic laugh and Tobi’s quick wit the commentary alone will be worth tuning in for.

Housemates will be eliminated from day three, leading up to the concluding challenge, which will see the final two contenders going head-to-head as viewers find out who will be crowned the winner, taking home the jackpot all for themselves.

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Whilst the celebrity contestants haven’t been announced yet, we hope they bring their ‘A’ game and are up for the challenge(s). We have no doubt the Sidemen will be dishing out more than some of these famous faces signed up for. 

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