Nala’s Baby, the skincare brand founded by Sasha Ellese Gilbert and Casyo ‘Krept’ Johnson, has gained substantial popularity and celebrity support in the UK since its inception. The brand's success has been highlighted with the recent availability of its Vanilla Cloud Body Butter in Tesco stores nationwide from February 19, following its expansion into major retailers Morrisons and Ocado.

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Celebrity backers who have invested in Nala’s Baby include boxer Anthony Joshua, model and actress Jourdan Dunn, British YouTuber and musician Yung Filly, musicians Konan, K-Trap, and Nafe Smallz, along with GRM founder and businessman Posty. With a commitment to offering natural, clean, and reliable skincare for families, Nala’s Baby has sold over 750,000 products and received accolades such as the Mother & Baby Gold Award for the Best Baby Skincare Range for two consecutive years.

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The brand was born out of the founders' realization of a market gap for naturally clean and high-quality baby products before the birth of their daughter, Nala. The product range, catering to newborns through childhood, features scientifically crafted items with 99 to 97 percent naturally derived ingredients.

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Nala’s Baby, which initially entered 400 Boots stores, has now expanded to 800 doors within the retailer, and further expansion is anticipated, with plans to reach over 1500 Boots stores by March 2024. Founders Krept and Gilbert expressed excitement about the brand's presence in Tesco and other major retailers, emphasizing their commitment to bringing clean skincare to households nationwide.

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Investors such as Jourdan Dunn and Dion Sincere Lizzy praised Nala’s Baby for its strong message and commitment to natural products, especially those used for nurturing future generations. Anthony Joshua lauded the brand's quality, expressing eagerness for Nala’s Baby to reach a broader audience. Yung Filly highlighted the brand's potential beyond baby care, noting Krept's personal use of Nala’s Baby products on a daily basis.

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The collaborative support from these prominent figures reflects the brand's growing influence and reinforces its mission to provide accessible, natural skincare for families while maintaining exceptional business growth.

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